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Avaya unveils simplified branding for solutions portfolio

Staff Writer's picture

This article was originally published on ITWeb Read more at source.

Global unified communications firm Avaya will rename all the architecture in its solutions portfolio, moving away from conceptual names and simplifying branding so that names reflect what the product does.

Avaya chief technology strategist Chris McGugan says the move is important as the company tries to simplify its offerings and make doing business with Avaya as easy as possible.

This was announced at Avaya's annual Engage user conference, which kicked off this week in Austin, Texas. The conference brings together the world's largest community of contact centre and unified communications users, to introduce innovations to simplify and enhance converged business communications.

This year, there are over 2 500 customers, analysts and investors in attendance and over 100 partners with stands in the exhibition area.

The new overarching name for Avaya's portfolio of solutions is Avaya Intelligent Xperiences, or Avaya IX.

Within Avaya IX, product families will include: Avaya IX Digital Workplace, which comprises calling, meetings, collaboration and devices; Avaya IX Digital Contact Centre, which will encompass voice, omnichannel, desktop and workforce engagement; and Avaya IX Mobility, which will include call deflection to digital and identity management.

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