Centratel was launched in 2001 off a platform of venture capital, and on the vision and grit of its entrepreneurial founders, Michael Aitken and Steven Dent, who saw an opportunity that they have since nurtured and developed into one of South Africa’s leading telecommunications enabling organisations.
“Today the Centratel group consists of a cluster of three separate, but mutually complementary, operating companies – Centracom, Cignale Solutions, and Masakhe. Between them, they effectively provide a single port of call for all key aspects of the telecommunications channels in which we are active – including equipment supply and finance, connectivity, installation and maintenance.
“These operations are supported by a nationwide community of dealers, whom we regard as our long-term partners in Centratel. Many of them have been with us since our inception and have grown over the years from entrepreneurial start-ups into robust SMEs. They help us to deliver exceptional service to our customers and we, in turn, remain unwavering in our commitment to helping to support and develop their enterprises – not least with steady annuity income.
“Clear measures of the ongoing success of Centratel’s carefully crafted business model are the high rate at which new business from existing clients continues to rise, and the fact that as much as half of our annual revenue is annuity-based. “Centratel’s steady growth over the past 10 years has come off a strong capital base, from which we have built up a substantial investment in technology and infrastructure, as well as a buying power that opens doors to competitive rates. Savings thus achieved are passed on to our dealers.
As we embark on the next exciting, and unquestionably challenging, decade of our business growth, the group remains exceptionally well capitalised – and therefore well poised to continue to forge ahead and reinforce our market leadership.